Shirley Setia is an Indo-Kiwi singer and performer from New Zealand.
A graduate student from the University of Auckland and marketing and publicity intern at Auckland Council. Shirley setia discovered her passion for music over YouTube on a whim, when she took part in a contest conducted by T-Series. The entry was recorded in her bedroom while she was wearing pyjamas. This earned her the sobriquet “Pyjama popstar” by the New Zealand Herald.
She was declared as one of the winners from thousands of entries. Amidst the chaotic life of being a student and a part-time radio jockey, she started uploading regularly on to YouTube and has since then collaborated with YouTube artists from across US, UK, India and Canada. Four years, 1.6 million subscribers and 114 M views later, she has now moved to Mumbai to pursue her dream of making it big in Bollywood.
Forbes magazine’s Rob Cain wrote a feature on her and her future goals recently in which he stated that “Bollywood’s Next Big Singing Sensation Just Might Be This Tiny Kiwi”. She was also acknowledged as India’s YouTube sensation by the Hindustan Times and as one of New Zealand’s biggest international artists by TVNZ.
Shirley has more than 1.3 million subscribers on YouTube alone and happens to be ranked among the ‘Top 30 most subscribed channels’ on YouTube. On photo and video sharing app Instagram, Shirley has a massive fanbase of 1.4 million and it continues to grow as her popularity increases.
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